Eve of St. Agnes is an award-winning natural beauty brand based in Cornwall. With the help of inspiring programs such as BBC's Blue Planet II, the public have woken up to the damaging effects plastic is having on the environment. Eve of St. Agnes were ahead of the trend with their decision to remove all plastic bottles from their haircare and skincare ranges. 

Eve of St. Agnes were aware that although so many plastic bottles say they are recyclable, the amount that do actually make it to recycling is minimal. Therefore a recyclable plastic bottle wasn't enough. They began to look at alternative packaging methods. They made big changes to their beauty product range to ensure they were completely free from plastic. Their entire range of toiletries is now completely plastic free. 

Inspired by local Cornish charities such as Surfers Against Sewage, Eve of St. Agnes created Beauty Kubes, a 100% plastic free haircare range. The products come in a small cardboard box, which is a much more eco-friendly alternative to what is otherwise on the market. The products hope to help people make sustainable lifestyle choices more easily. 

All of the range are free from SLS, sulfates, are vegan friendly and cruelty-free.